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UTMs answer "where did this traffic come from?". But manual UTMs lead to typos and chaos. Redirise auto-generates, cleans, and tracks them mostly flawlessly.

Precision engineered for scale and reliability
Full parameters stay intact post-shortening.
Templates enforce clear naming conventions.
See clear campaign names, not gibberish.
Merge similar tags automatically.
Scan tracks campaigns offline-to-online.
Upload spreadsheets for batch tagging (Pro).
Spots errors before shortening. Prevents broken tracking tags.

Handles long parameters. Shorten without losing data.

Analytics update as clicks roll in. Spot winners fast.

UTMs are essential for identifying traffic sources (Facebook vs Newsletter), mediums (CPC vs Organic), and campaigns (BlackFriday vs Launch). A precise setup leads to clear ROI attribution.
Long UTM links get truncated or look suspicious. Redirise shortens them into branded links like go.yourbrand.com/promo while preserving all tracking data in the background.
Move budget to channels that convert better.
Compare Variant A vs Variant B tags.
See if specific regions engage more with certain campaigns.
Everything you need to know about Redirise